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The True Cost of Colour

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The True Cost of Colour


In the business world, the impact of colour is proven. From brand identity to printed communications, colour helps to generate interest and capture attention. In 2010, a survey of 1,500 consumers by Leflein Associates found that, given a choice of colour graphics or black-and-white text, participants were over twice as likely to open the envelopes with colour graphics first. Once the envelope is opened, colour plays a key part in ensuring that key messages are noticed, read and retained.


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