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Transpromo takes off for B2B communications

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Transpromo takes off for B2B communications

For the last few years transpromo – the practice of adding marketing messages to bills and statements and other transactional documents – has been talked-up in business circles and the media without much hard evidence of the technique being applied. Now, new research from Pitney Bowes reveals that the potential of Transpromo is finally being realised.

Pitney Bowes assesses the research findings and reports on widespread enthusiasm for a technique that, with the emergence of new technology, is taking printed communications to the next level.

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