Media Centre

Pitney Bowes' latest press releases, insight and published articles, as well as archived information.

White Papers/Reports

Reaching the decision makers

To paraphrase the famous Mark Twain quote, reports of the death of direct mail have been greatly exaggerated. For the past two decades – perhaps more - we have heard with regularity about...

Reaching the decision makers

Preventing 'customer churn'

Business owners of all types know that trying to win new business can be vastly more expensive than retaining existing customers. Nurturing existing customers not only provides stability but can...

Preventing 'customer churn'

The personal touch

The phrase ‘Business-to-Business’ or ‘B2B’ gives something of a false impression. Yes – these businesses are selling their products or services to other businesses...

The personal touch

The challenge of channel choice

Media fragmentation means businesses now have an increasing number of ways to communicate with customers and prospects. Mail, web, SMS, email, social media, mobile web – the choices present...

The challenge of channel choice

Embrace the power of mail

For small and medium sized enterprises mail can play a vital role in maintaining cash flow during challenging economic times. Pitney Bowes offers advice on making the mail channel deliver hard...

Embrace the power of mail

Dividing marketing investment

Today’s multi-channel communication environment has made it easier than ever for consumers to switch suppliers. Consumers are acutely aware that the balance of power has shifted in their...

Dividing marketing investment

How green is your mail

Green issues continue to influence today’s consumer. New research from environmental think-tank The Carbon Trust Standard1 shows that two thirds (66%) of consumers say it’s important...

How green is your mail